Being able to understand a complex technical process, and break it down so it’s understandable, is part of a writer’s job. Helping a potential client see the extra effort and unique expertise that went into delivering the solution, can be the difference-maker.
I told the stories of Thrasher Commercial – big, sexy jobs like saving a historic entrance of a headquarters or giving a building new life by reinforcing it so it can go vertical. Each story seemed to include some “Plan Bs” and a few “Plan Zs,” delivered on time and at the agreed-upon budget.